Latest Work


Inspired by the belief that a perfect memory can only be preserved through print, Memorieslab is an experimental boutique photo lab that specialises in creating timeless photographic print products tailored to the contemporary audience with exceptional standards and a passion for recording.


  • Brand Strategy 
  • Brand Identity 
  • Creative Direction 
  • Art Direction 
  • Stationery Design 
  • Packaging Design 
  • Brand Guardianship


Founded in 2004 by creative director Hannes Unt, Loovvool is a boutique creative agency, developing brands and concepts for high-end hospitality and lifestyle businesses.

With a strong core team and a global reach with the finest collaboration partners, we are known for translating our client’s aspirations into alluring and meaningful brands.


We believe that developing close partnerships with our clients is the key to creating successful branding solutions. Our clients are passionate souls  ever curious, ceaselessly innovative, and always striving for excellence.

We believe that collaboration with the most talented individuals of their respective fields is fundamental for crafting truly distinctive and enduring brands. Every project is unique, and we know precisely which members of our team can bring their creative magic to complement our holistic brand vision  a combination that elevates the final outcome to new heights.

We believe that our insatiable thirst for knowledge and new experiences makes us unique and invaluable to our clients. We believe in challenging and changing the status quo, and in constantly reinventing ourselves. Deriving inspiration from all over the globe, we conjure up fresh perspectives and bold, new concepts that provoke and uplift.


The scope of our work varies greatly from client to client. Our multi-dimensional, multi-disciplinary creative vision shapes everything we do  from branding strategies to individual communication materials across diverse media, from new business concepts and interior design directions to digital solutions and printed collateral.

Whether you’re opening a new boutique hotel or creating a concept for your retail business, whether you’re looking to bring fresh energy to a just-acquired legacy or want a complete brand package for your high-end product, invite us over for a chat. We have the tools and the talent you need to help your vision become a reality.


Collectively, Loovvool’s core
team has over 25 years of
brand building experience
spanning across the major
gateways of the world.


Archipelago Hotel Group
Banyan Tree
Capella Hotel Group
Cru Hotel
Datai Hotels & Resorts
Datai Langkawi
Deer Valley China
Le Bijou
Hotel Majapahit
Hotel Palace
Hotel Telegraaf
Millennium & Copthorne
Raffles Hotels & Resorts


CapitaMalls Asia
Far East Organization
Ho Bee Group/Land
Mapletree Investments
Pacific Century Regional Dev
Peremba Group
The Pearl Qatar
Wheelock Properties
Wing Tai Asia




Lunar Hare
PCD Stores
Scitech Plaza
Sculpture Square
The Blueprint




Singapore Airlines
Qatar Airways


Singapore Tourism Board
Sri Lanka Tourism Board


The results of our efforts have been honoured at international design competitions including the Red Dot, D&AD, Rebrand 100 Global Awards, World Luxury Awards, European Design Awards and HKDA Global Design Awards.


Hannes Unt

Founder / Creative Director

Hannes Unt is an acclaimed brand designer and creative director, who started his design career at the early age of 15 in Estonia’s leading ad agency, Division McCann.

Since founding Loovvool in 2004, Hannes has delivered successful design and branding solutions for many high-end clients from Baltic States to Australia, from UK to Saudi Arabia, from Switzerland to Hong Kong, in various industries including hospitality, yachting, lifestyle, retail, finance and real estate.

His works have claimed recognition from various international design competitions such as Red Dot, World Luxury Award, European Design Awards, WOLDA and ReBrand 100.

Jaime Chua


Jaime began her career with a stint in public relations in 1994 before she moved into the branding and design business in 1997. Serving in various capacity from Brand Consultant to Managing Partner, Jaime has lent her expertise to Equus Design, Batey, Brand Union and FutureBrand.

With an inborn zeal for building luxury lifestyle brands, Jaime has led many regional and global brand-centric assignments such as Singapore Airlines, Singapore Tourism Board, Qatar Airways, Datai Hotels & Resorts, Deer Valley China, Capella Hotel Group, just to name a few.

Some of her work has won awards from prestigious design competitions such as the D&AD and she has served as a member of the jury for Rebrand 100 Global Awards 2013.

Let's talk

We encourage you to contact us directly to find out how we could help your business to become more successful through carefully crafted brand experiences.


12 Marina View #23-01
Asia Square Tower 2
Singapore 018961
T +65 6513 4585

Hong Kong

9/F Henan Building
19 Luard Road
Wanchai, Hong Kong
T +852 3180 7640

For new business enquiries, contact Jaime on or call +65 9730 0943

For collaboration & recruitment, contact us by