Antaar

Antaar is a holding brand for a collection of interior & lifestyle boutiques. It was created for the purpose of bringing a stronger and holistic group association to independently well-known sub-brands and to demonstrate the customer a versatility of product selection - all bound to Antaar's quality offering.

For the brand identity we created a distinctive typeface with a Scandinavian creative twist. Additionally we also developed a pattern of graphics that have derived from the typeface and are to be used in various brand expression materials.

What we did
Strategy
Brand Identity
Brand Expression
Typography