Swiss Yachts

A brand for the top end of semi-custom yachts, SWISS YACHTS is something exclusive for the select few. The yachts of SWISS YACHTS are versatile, with a comfort and lifestyle focus however with high performance capability, well proved by the yacht built by the same ship designers - the Alinghi racing team with their remarkable two times victory of the most prestigious regatta, the America's Cup.

The outcome of the brand identity we developed for SWISS YACHTS is a perfect visual herald of its brand statement - Pursuit for Passion and Performance. An exquisite blend of athletic performance with desired elegance and grace, paying homage to the legendary Swiss clean-cut graphic design. Yet with some small details to add unique characteristics and luxurious feeling to the typeface and a simple and elegant logo symbol that captures the essence of Swiss Made quality image.

What we did
Strategy
Brand Identity
Typography

* This is an
ongoing project