Cloakroom

Cloakroom is a boutique agency in Australia that provides composition and music production services for TV commercials, broadcast shows and digital communication projects to clients ranging from big ad agencies to small creative houses.

The symbol we developed for Cloakroom takes its inspiration from the letter C, human ear and sound volume icon. Together they form a simple yet distinctive visual, which is multiplied into separate directions to communicate the versatility of Cloakroom's skills in all genres of music. The outlined style of the symbol creates a light and elegant look with the golden colour chosen to enhance the upscale brand positioning as the producers of "golden sounds".

What we did
Strategy
Brand Identity