Souperie

Souperie is a gourmet take-away concept offering a fusion of soups with Asian touch in a versatile variety of intermixing possibilities. We gave an effort to make its brand identity already an appetising starter.

The circles in various sizes and attractive colours in the identity symbolise the multifaceted possibilities clients have in combining their soups. The style of the typeface, minimalist and elegant, assists in creating an overall upscale look and helps to distinguish the brand from cheap Chinese takeaway eateries.

What we did
Brand Identity
Brand Expression