Kaerajaan

Flavorsome trends from global cuisines combined with ethnic roots of local kitchen and all that in a well-executed gourmet mixture. This is what the modern Estonian cuisine is about. It’s what restaurant Kaerajaan is about.



In this multidisciplinary design project in close collaboration with interior architects we created a visual identity and a set of design applications to communicate this brand experience.

As the name Kaerajaan comes from local folklore, we developed a symbol and a series of motifs influenced by traditional Estonian clothing patterns and with colours fine-tuned for a modern look. Combined with an elegant typeface, the overall outcome is “the new old”.

What we did
Strategy
Brand Identity
Brand Expression
Web Presence






Red Dot Award Winner