Boulangerie

Boulangerie is a traditional french pastry and bakery concept that is mixed into a modern cosmopolitan fusion. In terms of fine-tuning perfection, the task of designing its identity must have been one of our most challenging ones.

It took us innumerable amount of efforts to customise a calligraphic typeface into a real handwritten look. The accompanying graphics reveal the French roots and also bring up the association of the pioneering Boulangerie’s location in the Baltic’s largest bookstore.

What we did
Brand Identity
Brand Expression
Typography